Practiceo

Context

Practiceo is an online platform for managing patient-practitioner relationships in French-speaking Switzerland, available since 2015: appointment management, fee tracking, medical questionnaires, health monitoring and messaging.

The project focused on the patient-side experience: finding a practitioner, booking appointments, medical analysis, medication management, coordination across multiple practitioners — a journey that can quickly become complex and fragmented.

Team

3 people: 2 UX designers, 1 Artistic Director. Primary focus on research, including benchmarking and user research.

Methodology

Double Diamond (Discover, Define, Develop, Deliver).

Co-creation workshop

Videoconference across Paris, Geneva, London and Rennes. Objectives: present and validate personas with the sponsor team, compare patient and healthcare professional expectations, address technical feasibility constraints, generate feature and strategy ideas, map user paths, develop solution hypotheses.

Participants: a doctor, an innovation director, a consulting director, a project manager.

User testing — Eye tracking

45 minutes per participant, 4 participants (1 woman, 3 men, ages 19–50), including one with a complex healthcare journey. Screen recording, mouse pointer tracking, eye-tracking, facial video capture, audio recording, observation grid and difficulty matrix.